Here's A List Of The Most Important Digital Media Findings For 2020

A Synopsis Of Significant Digital Media Findings In 2020


In all countries that surveys were conducted, coronavirus has dramatically increased the number of people who read news in major media. There has been a significant increase in television news and news on the internet. A greater number of people are now identifying the television channel as their primary source of news. This is a temporary break from the trend of steadily declining news consumption. The decline in printed newspapers is expected to increase the pace of transitioning to all-digital media. In many countries, however, online and social media use has increased significantly. WhatsApp was the most popular in all areas, with an increase by 10% in certain countries. Nearly half of the people who were surveyed (51 percent) utilized an open or close online group to connect and share information or take part of local support groups.

In all countries, the trust level in the media's coverage on COVID-19 was fairly high at the time of April of 2020. This is comparable to the levels of national governments however, it is significantly more than the individual politicians. For more information about COVID-19 trust in media was higher than that for social media, video platforms as well as messaging services. The global misinformation concern remains high , according to our January-collected data. Our sample from around the world has already had concerns about inaccurate or true information on the internet. This was even prior to the outbreak of coronavirus. While domestic politicians are the biggest source of misinformation most often but in some countries (including the United States), people who identify themselves as right-wing tend to blame the media more. Facebook is the main source of false information nearly everywhere. But, WhatsApp is seen as being more accountable in regions that are part of the Global South such as Brazil and Malaysia.

In our January poll across the globe less than four out of 10 (38%) stated that they trust most news at least a majority of the time - a fall of four percentage points from 2019. Only 46 percent of respondents reported they are satisfied with the news they have used. Particularly, broadcasters who have lost support from left and right-leaning political partisans appear to be threatened by increasing political polarization. However, our research indicates that the majority (60%) still prefer news that has no particular point of view and that only a small minority (28%) prefer news that shares or reinforces their views. The preference for partisans has slightly increased in the United States since we last asked this question in 2013 but in the United States, a silent majority seems to be looking for news that at least is objective.

The majority of people (52 percent) would prefer media would be more prominent in reporting false claims made to them by politicians, rather than not making them the focus of their coverage (29 percent). The public is less comfortable with ads for political causes on search platforms or social media than with the ones on television. In reality, the majority of people (58 percent) prefer to have platforms to prevent ads that might contain false claims. We have seen significant increases in payment for online news in a number of countries such as the United States 20% (+4) and Norway 42% (+8), with smaller rises in a range of other markets. It is vital to be aware that citizens across all nations aren't paying for online news. However certain publishers have reported an increase in coronavirus.

For subscribers the most important factor is the quality and uniqueness of the content. Subscribers believe they receive better information. However, a large number of people are content with the information they get for free. We see a significant proportion of non-subscribers (40% in the USA and 50 percent in the UK) who claim that they can't convince them to pay. The more expensive subscriptions (e.g. The USA and Norway have a similar proportion of between a quarter and half of all subscriptions being given to only a few large national brands. This shows that winners-take-all system is still in place in these two countries. In both countries, there is a substantial number of people buying more than one subscription, and often by adding a local or specialized publication. For radio din judetul Alba The station is a Romanian commercial radio station, they use an approach to programming that is focused on 60 percent news from various fields , and 40% music. In their current programme range the principal elements that draw the attention of people older than 30 are covered: news programming that are from the county, as well as specialized programs and talk shows. These people are interested in news, contests and interviews however, they are also attracted to cultural shows, debates, entertainment, music.

In most countries local newspapers and their websites remain the most reliable source of news on specific regions or towns that reach four in 10 (44%) every week. We have found that Facebook and other social networks are utilized by an average of a third (31%) in local news and information. This creates additional pressure on businesses and their business model. News access continues to become more distributed. In all countries, just over a quarter (28 percent) prefer starting their news experiences via an app or website. Generation Z (those between 18-24) prefer social media to apps and websites. They have a weaker relationship to websites and apps, and are twice as likely to be more inclined to read news via these platforms. Instagram news use has grown by more than 50% for all age groups and is expected to surpass Twitter in the next year.

To stop the trend of switching to different platforms, publishers are looking to build direct connections with consumers via email and mobile alerts. In the United States sees nearly one fifth of all Americans receiving news emails on a weekly basis (21 percent) and nearly half of those access it as their primary source of information. Northern European nations are slower to adopt email news channels. In Finland only 10% of people who utilize email news do it. While podcasts have experienced an impressive increase in their popularity in the last year, coronavirus locks might have temporarily reversed the trend. All 50 countries, half the people who took part (50%) stated that podcasts offer greater depth and depth of information over other forms of media. Spotify is now the top podcast platform in several markets, surpassing Apple's podcast application.

A majority of people (69 percent) consider that climate change is a serious issue. However, a tiny percentage of people in Australia, Sweden and the United States disagree with this opinion. The majority of this group are more conservative and, in most cases, older. Younger groups are able to gain access to more climate change information via social media and by following activists such as Greta Thunberg. Amazon Echo, Google Home and voice-activated smart devices continue to increase in popularity. Usage for any purpose is increasing from 14 19% to 14 percent in the UK and from 7% to 12 percent in Germany and from 9 to 13% in South Korea. Despite all this it is still the case that news is used in very low numbers in all markets.